We have full details of thousands of classes and activities for babies, toddlers and pre school children all local to you

Kids Activity Awards

The 11th National What's On 4 Kids Awards 2017.


NatWest Kids Awards Sponsor

The 11th National What's On 4 Kids Awards 2017 with headline sponsor Strider Bike were held on October 4 and hosted by NatWest in the heart of the City of London at their prestigious 280 Bishopsgate location.

We were so delighted to welcome VIP Guest Speaker and 2017 Awards Ambassador Sam Quek MBE, Olympic Gold Medallist, GB Hockey and I’m A sam quek kids awards VIP speakerCelebrity, Get Me Out Of Here contestant 2016!

Sam says - "I was very fortunate at a young age to be encouraged to play sport and particularly hockey. Now as an Olympic Gold Medalist, I am living proof of the importance of kids’ clubs and classes and how teachers, class leaders and coaches inspire, empower and propel children to achieve.
That’s why I am so delighted to be the Ambassador and VIP Speaker for the 2017 What’s On 4 Kids Awards with Strider Bike - recognising and celebrating the amazing people from across the UK making such a difference to children’s lives. I wish all the finalists the best of luck and can’t wait to meet them on the day!" 

With exciting NEW categories & an inspiring new venue, we are so excited to announce that we have enjoyed one of most successful and inspiring campaign to date! Huge THANK YOU to our headline sponsor Strider Bike - supporting us to ensure that the UK's parents and carers can once again enjoy the chance to shout about who is the very best in the world of kids' clubs, classes, teachers and party providers! Check out our pre-awards party buzz here.

2017 kids awards"Strider Bike are delighted to sponsor these awards. Our mission is to build lightweight, efficient, all-terrain bikes that build two-wheeled balance and confidence in children from as young as 18 months and then provide a Strider race series so children can ride with their friends. We know how important it is to inspire children into finding activities they enjoy, so it is a delight to read through this years entries and see how many opportunities there are for kids. What a great resource What's On 4 Kids is for busy parents!"

strider bike

Over 100,000 votes were received across the 2017 international campaign! Make sure you sign up to our newsletter for all the latest updates! And follow us on social media to be the first to hear all the news re our winners via Facebook, Twitter and Instagram. #whatson4kidsawards


Awards Timeline

Awards nominations in association with STA opened on January 25 at 12pm.sta kids awards sponsor

Nominations in association with STA closed on March 24 at 12pm.

Award registration closed on March 31 at 5pm.

Voting in association with Konfidence opened on April 28 at 2pm.konfidence kids awards sponsor

Voting in association with Konfidence closed on July 3 at 2pm

Awards LIVE ceremony as hosted by NatWest took place on the afternoon of October 4 2017.

Sponsorship Opportunities

What’s On 4 hold these awards to reward innovation, further raise standards and generate awareness of our fabulous activities and those individual experts involved who make such a difference to so many families! By being part of our Awards you can reach over 1 million parents across the UK and showcase your company and brand.

Want to be involved for 2018? Contact us on 07730094670 or email us here for further information about the fantastic sponsorship packages available.

Please see here for our terms and conditions - acceptance of the terms is mandatory to be part of our awards. Got a question? you'll probably find the answer here.

Frequently Asked Questions Terms and Conditions


This years' Award Categories are....

To learn more on the criteria and what each category means see HERE
Now Baby Kids Awards Sponsor
owow chocolates awards sponsor
 sensory Time awards sponsor

silly eric

mm kids awards sponsor

 first stop awards sponsor
 strider bike
 Miglio awards sponsor

 kids awards sponsor MagiKats

awards sponsor logo

mumandworking.co.uk jobs for mums

 NatWest Kids Awards Sponsor

2017 kids awards

moo music kids awards sponsor

blackcurrant babies

konfidence kids awards sponsor

 CAA Kids awards sponsor

 Hartbeeps Kids Awards Sponsor
 baby ballet

Best Pre/Post Natal Activity or Parenting Education Class as sponsored by NowBaby 


Best New Activity for Children as sponsored by Owow Chocolates

Best Children's Party Supplier


Best Independent Activity for children aged 5 to 12 as sponsored by Sensory Time


Best Product Supporting Children’s Activities at Home as sponsored by Silly Eric 


Best Franchised/Licensed Activity for Children aged 5 to 12 as sponsored by Morton Michel 


Best Independent Activity for the Under 5s


Best Independent Children's Party Entertainment as sponsored by babyballet

Most Outstanding Activity Leader for children aged 5 to 12 as sponsored by Miglio Designer Jewellery


Lifetime Achievement Award 


Most Outstanding Activity Leader for the Under 5s


Best Franchised/Licenced Children's Party Entertainment as sponsored by mumandworking.co.uk

Best not-for-profit, CIC or charity offering activities, clubs, classes or groups for families, babies or children as sponsored by NatWest

Best Franchised/Licensed Baby & Toddler Activity - Up to 25 franchisees/licensees as sponsored by Little Pickles Markets


Best Franchised/Licensed Pre-Schooler Activity – Up to 25 franchisees/licensees as sponsored by Moo Music


Best Franchised/Licensed Pre-Schooler Activity – More than 25 franchisees/licensees as sponsored by Blackcurrant Babies


Best Franchised/Licensed Baby & Toddler Activity – More than 25 franchisees/licensees as sponsored by Konfidence


Industry Champion of the Year as sponsored by The Children's Activities Association


Most Outstanding Community Group Volunteer for Children or Families as sponsored by Hartbeeps


And a huge thank you to our supporters Sinco Toys creators of the gorgeous Wobbleez and Organix creators of Punk’d organic snacks for kids. Also Artline for their support.



Click here for our 2016 Award Winners - winners and highly commended


"Today I have seen the dedication of the finalists. I've seen the inspiration of the winners. It proves what people can do when they put their mind to it." Closing remarks from Max Robinson, Insure With Max