What's On 4 Little Ones - 2012 Sponsorship info and options

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2012 Awards – Reach over 1/4 million families for only £275+VAT as an official award sponsor or sponsor the voting or nomination pages and get your brand message sent to every parent or votes or nominates - over 32,000 votes were received in 2011!

The Awards - The What’s On 4 Junior Awards is a unique and prestigious event which promotes and provides recognition of excellence in activities for children across the UK. WO4 organises these awards to reward innovation, improve the standard of activities, encourage good practice and raise awareness of the fantastic range of activities for babies and children and some of the amazing people running them.

The 2012 awards will be organised in association with Headline Sponsor Konfidence once again and supported by Hilton Hotels and for a 4th year, Prima Baby and Pregnancy Magazine. Very excitingly our awards this year – the 6th in the series – will be running alongside the 1st What’s On 4 Junior Awards to be held in Australia!

If you are interested in the now limited international sponsorship opportunities to target thousands of parents in both UK and Austalia or for bespoke packages and further information just email suzanne@whatson4.co.uk or call Suzanne on 07714 486 494.

Year on year the numbers of nominations and votes have increased significantly with a record 3,300 nominations in 2011 and over 32,000 votes! The awards run across over the 3 ‘Juniors’ sites and the UK’s parents and carers nominate and vote for those who have made the most difference to their children’s lives – from Best Pre and Post Natal Group or Class to Best After-School Club and Best Community Volunteer.

Sponsorship Packages - why be part of the 2012 WO4 Junior Awards?

From launch in January the awards offer a highly cost effective, targeted vehicle to

• Promote your company or product across our award-winning websites to over 50,000 parents a month and over 30,000 opt in subscribers

• Raise significant awareness and enhance your profile amongst the UK’s parents-to-be and parents with children from newborn to 12 years old

• Enjoy significant exposure across the awards pages over all 3 of our junior websites, www.whatson4littleones.co.uk, www.whatson4schoolkids.co.uk and www.whatson4kidsparties.co.uk to the 250,000+ parents that will view, nominate and vote on our awards pages during the active 6 months of the awards programme and for a further 6 months post awards

• Be associated with promoting innovation, best practice and accessibility at all levels

• Raise your profile to all the hundreds of nominees, finalists and winners as well as the parenting/business community

• Support voluntary and charity groups, schools and colleges as well as SMEs

• Target specific groups within these communities and really make a difference to them

• Enjoy VIP status at the champagne award ceremony

• Benefit from the associated wide-ranging promotion and media coverage both on-line and off-line and Strengthen your brand with the integrity and visibility of our established awards programme

The exclusive awards ceremony provides an opportunity to interact with VIP guests, key figures from various parenting-centric businesses and organisations, to meet individuals and experts working with parents and children AND show your support for all those finalists and winners resulting in a very positive promotional opportunity to a very broad audience.

Sponsorship packages from £275 –

All of these packages can be tailored to meet your needs of your organisation and we would be happy to discuss further your objectives and how we can help you maximise your investment. All sponsors benefit from significant online presence. Nominations open in January and close March when voting opens with the awards taking place June 15 2012.

Headline sponsorship has now been taken by Konfidence for the 2nd year in a row however there is still the option to sponsor an award or be part of the nominating/voting process

The Options

• Choose from a range of award sponsorship to exactly match your market - community, commercial, individual, group, baby, toddler, pre-school and school age award categories available – cost £275 – to see all categories and remaining availability click here

• Sponsorship of the Official Nomination Form – see your Company or Product name exclusively associated with nominations, appearing on the online nomination form and on the confirmation email sent to all nominating parents with a high profile brand message – nomination process starts Jan 4 and ends 28 Feb - cost £400 +vat

• Sponsorship of the Official Voting Form – see your Company or Product name exclusively associated with voting, appearing on the online form and on the confirmation email sent to all voting parents with a high profile brand message – voting starts 7th March and closes on 6th May 2012 at 5pm –cost £750 +vat SOLD to the Mumpreneurs Networking Club

Individual Award ONLY 9 AWARDS REMAINING! £275+VAT	Nomination Form £400+VAT	Voting Form SOLD to the MNC £750+VAT
Company or product name exclusively associated with the award	Company or Product name exclusively associated with nominations appearing on the online nomination form and on the confirmation email with a short message	Company or Product name exclusively associated with voting appearing on the online form and on the confirmation email with a short message
Opportunity to present the award at the awards ceremony	Estimated 4,000 nominations	Estimated 40,000 votes

All Sponsors receive

• Several logo spots, links and 100 word plus another image on our 3 children's websites awards pages for the 11 month duration of the awards December 2011 to November 2012.

• Mention in relevant newsletter that go to over 30,000+ opt in subscribers

• Company name in all press releases

• Company logo on the stage set and photo background

• Company logo and mentions on the awards programme

• Inclusions in the event goody bags

• Inclusion in key photography and film* on the day

• 2 VIP tickets to the awards ceremony

• Option to present an award and make a brief statement to the audiance

AND further advertising at a 30% discount

INTERNATIONAL SPONSORSHIP – enjoy promotion across the world with sponsorship of an Australian WO4 award alongside your UK exposure – an amazing opportunity for any business keen to launch or already established in the Australian market.

What else you need to know…….

Press and Pr - Now established as one of the most exciting awards event within the parenting calendar, the awards attract significant interest from the press to include The Times, Daily Record, Mother & Baby magazine, Practical Parenting magazine, Prima Baby & Pregnancy magazine, I'm Pregnant magazine, Pregnancy, Baby and You, Your Family magazine, My Child magazine, Nursery World and Real People magazine plus hundreds of features in local and regional media including BBC Radio Berkshire, BBC Southern Counties and ITV Meridian News as nominees and finalists keep up the momentum in their areas at each exciting stage.

The 2012 Press and PR campaign will include......

Features within supporting publication Prima Baby and Pregnancy Magazine and First News

Press releases at each stage of the awards cycle to national media and via kids4media.com

Monthly copy on our WO4 Junior newsletter reaching around 30,000 subscribers.

Information via nominees and winners to their local media utilising template press releases generating hundreds of local news stories.

Local and national media (print, radio and TV) invited to the awards ceremony

Highly active social media campaign across Facebook, Twitter and via various blogs with live blogging and vblogging on the day.

The Ceremony

In 2010 these inspirational awards were hosted by the lovely Phil Gallagher from Cbeebies Mister Maker at the BabyExpo event in Brighton. In 2011, the UK’s leading baby-sleep and twin expert Jo Tantum (as seen on Daybreak, Channel 4 Live with Gabby and regular Prima Baby Columnist) graced the stage as a finalists and winner in a record 18 categories were announced at the sumptuous Hilton Cobham hotel alongside international parenting expert Sue Atkins- author of ‘Raising Happy Children for Dummies’ and Dan Allen, International Marketing Director for Headline Sponsors, Konfidence. The 2012 event will take place on June 15 at the luxury Hilton Avisford Park Country House Hotel in West Sussex and all sponsors are invited as VIP guests.

The Background

Established in 2006, multi-award winning What's On 4 Ltd was founded by Sam Willoughby with the launch of www.whatson4littleones.co.uk sponsored by Organix, followed by www.whatson4schoolkids.co.uk sponsored by Whole Earth Foods and www.whatson4kidsparties.co.uk in 2008. In 2009 came the acquisition of www.mumandworking.co.uk and in 2011, BabyExpo BabyShows and the Business Mums Summit became part of the WO4 family.

2010 saw the start of the international franchising of the websites and WO4 can now be enjoyed in Australia, Ireland, the USA and shortly in New Zealand. All 4 websites provide parents with a unique source of local and national information with supporting advice and ideas. Over 1 million people visit our websites every year, the sites receive significant press support and over 14,000 people have attended WO4’s events.

Please contact us to register your interest, for more details and to discuss your requirements on the awards or any aspect of the What’s On 4 events or websites. Just email suzanne@whatson4.co.uk

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