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WO4J AwardsAwards 2015

The 2015 International What's On 4 Junior Awards celebrate the very best kid's activity providers in the UK, Ireland and Australia.

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Our 9th National Annual Awards reward, celebrate and recognise those companies, organisations and individuals providing the very best activities, classes, days out and parties for young families and children across the UK.

Drayton Manor

We are pleased to announce that the 2015 Junior Awards will once again be run in association with Drayton Manor Hotel & Theme Park!  We enjoyed an emotional and exciting 2014 Awards Ceremony at this fantastic family-friendly venue and we look forward to returning on Friday 19th June 2015. Click here for more details regarding the Drayton Manor Hotel and Theme Park.

Lucy PiperWe are delighted that our Awards will once again be hosted by the lovely Lucy Piper. Lucy has hosted major parenting and fashion events in UK and the USA and has appeared on TV including Sky and The Baby Channel. Lucy is also a mum and therefore really understands the importance of getting out and about with little ones and the difference classes and group activities make to parent's lives! She is a real star and her professionalism and warmth make the ceremony extra special!

Each year gets bigger and better!! In 2014 we received nearly 90,000 international votes! Such a fantastic response from the UK's parents who want to reward those providers who have made such a different to their - and their children's - lives!  


See our Awards across the world! The What's On 4 Junior Awards will also this year be running in Ireland and Australia...!  
And if you are interested in becoming a partner in our Awards, then click here for more information!


 Join a winning team

Our 2015 Award Categories

Humphreys Corner
Little Bird
Hearts & Minds
Drayton Manor

This year, there are 22 Awards categories in the WO4J Awards representing the range of activities provided for babies, children and parents across the UK.  

Best Pre/Post Natal Activity - Sponsored by babyworld.co.uk

Best National Baby & Toddler Development Activity (newborn to 2 years) - Sponsored by Konfidence

Best National Pre-schooler Development Activity (2 to 5 years)

Best Local Activity for the Under 5s - Sponsored by mumandworking

Most Outstanding Committee Led Pre-School - Sponsored by Humphrey's Corner

Most Outstanding Baby and Toddler Group

Most Outstanding Activity Leader for the Under 5s - South*

Most Outstanding Activity Leader for the Under 5s - West & Wales*

Most Outstanding Activity Leader for the Under 5s - East*

Most Outstanding Activity Leader for the Under 5s - Northern Ireland & Scotland* 

Most Outstanding Activity Leader for the Under 5s – Nationwide

Best National Activity for children aged 5 to 12 

Best Local Activity for children aged 5 to 12 - Sponsored by Little Bird

Most Outstanding Activity Leader for children aged 5 to 12 

Best After School or Breakfast Club

Best New Activity for Children - Sponsored by the Children's Activities Association

Most Outstanding Community Group Volunteer for Children or Families 

Most Outstanding Special Educational Activity Provider or Support Group - Sponsored by Hearts & Minds

Best Children's Party Entertainment - Sponsored by Mumpreneur UK

Best Children's Party Supplier 

Best Family Day Out - Sponsored by Drayton Manor Hotel

Best Exported Activity for Children

* Regional Category Breakdown as follows - South inc South east, South west & London, East inc East Anglia, East Midlands, NE and Yorkshire & Humberside, West inc west midlands, NW & Wales. 



Frequently Asked Questions  Terms and Conditions


Our Wonderful Awards Partners

Drayton Manor

The 4-star Drayton Manor Hotel is set in a unique location amongst 280 acres of lakes and parkland that was once the home of Sir Robert Peel. It is also a moment away from Drayton Manor Park, home of Thomas Land and Drayton Manor Zoo. Drayton Manor Hotel’s well appointed guestrooms offer several room types to suit your needs including spacious executive rooms, interconnecting family rooms, our 3 majestic Presidential rooms, with all the comforts you could want and of course their Thomas & Friends themed family rooms.



Konfidence has been a long-time supporter of the What’s On 4 Little Awards, and is pleased to be back again this year to celebrate all the brilliant individuals and groups that provide activities for babies, children and Konfidenceparents across the UK.  "For more than 15 years, Konfidence has been designing protective swimwear for babies and children, and through this we have had the privilege of working with all the major swim schools in the UK.  This, along with being parents (and grandparents) ourselves, has given us real insight into all these activities, and we know there are some very dedicated people out there who deserve to be recognised for their work. We are proud to be part of these awards, and wish everyone luck."  Konfidence is Europe’s leading manufacturer of award-winning premium protective swimwear for babies and children.  The British company offers a complete range of protective swimwear and accessories from birth to seven years and, new for 2015, is a range of Octonauts branded swimwear. Visit www.konfidence.co.uk.


The Children's Activities Association (CAA)CAA

A first in the UK, the Children's Activities Association is a professional organisation of children's activity providers and experts. Its mission is to give parents a benchmark for all organised children's activities by establishing and improving consistent standards and accreditation. The CAA will also commission research, campaign for improvements, promote the benefits of children's activities, award grants to community projects and work with policymakers to influence legislation. The CAA is a Community Interest Company with no shareholders where all profits are used to benefit the CAA mission. the founding team are all passionate about providing the best organised children's activities in the world! For more information, visit http://www.childrensactivitiesassociation.org.


Mumpreneur UK

Mumpreneur UK

Mumpreneur UK is a non-profit business start-up and support organisation aimed at parents who wish to start or grow their enterprises. We provide support through our website, magazine, membership programme, annual conference and awards programme and much, much more. Our annual Mumpreneur Conference and Awards provides the perfect event for Mums, Dads and Grandparents to network with likeminded business people who all face the same daily challenges of juggling business with family life but who also recognise the same rewards in doing so. We are proud to support the What's On 4 Junior Awards during 2015 as a brand that also support parents and families.  




We are once again pleased to be working with babyworld as Official Media Partner of the WO4J Awards. Since July 2003 babyworld has been an a passionate and dedicated team of people who have worked to bring advice, support and information to pregnant women and new parents. We believe that being a parent is one of the most important jobs that we will ever do and that information and a thriving community should be available to parents 24/7. Babyworld is committed to bringing you essential, up to date information and support that is in tune with the needs of today’s parents. We do this by focusing on providing information from trying for a baby, your pregnancy, labour and birth and looking after your baby from 0 – 5 years. Visit www.babyworld.co.uk for more details.


Little Bird

Little Bird

Little Bird offers families great ideas and hand picked savings on days out, theatre shows, family breaks, kids activities, really fun and useful products and more, all with up to 80% off!  They have featured fantastic deals from The Science Museum, National Geographic for Kids, St Paul’s Cathedral, Horrible Histories, Butlins, Dora the Explorer, Riverford, Luxury Family Hotels, Reading Eggs, Lollibop Children's Festival and much more. Their family friendly deals and offers change weekly, so there's always lots to inspire and enjoy.  With handpicked competitions to enter, a weekly What’s On giving you tons of ideas on things to do with the kids, and a monthly newsletter packed to the brim with ideas and inspiration - join for FREE today and ENJOY FAMILY FUN FOR LESS at www.littlebird.co.uk or say hello at www.facebook.com/littlebirddeals


Hearts & Minds


Manchester autism charity Hearts and Minds offers education support, advocacy, counselling, transition planning and advice to families whose children have been diagnosed with autism, as well as raising awareness and offering support. The big plan is to build a dedicated centre of education for autism in Manchester, backed by a €1 million fund-raising campaign, which includes sporting challenges and special events supported by celebrity patrons and families, an on-line shopping facility, plus a mobile phone recycling scheme that ANY FAMILY can use to obtain an iPad. This scheme is very popular with families of autistic children, for whom iPads can be very beneficial, as they can help with communication, learning, organisation, fine motor skills, relaxation and improving behaviour.

Humphrey's Corner


Sally Hunter launched 'Humphrey's Corner' - inspired by her own 3 children nearly 14 years ago! Humphrey's Corner has grown and grown, developing from a range of exquisite greetings cards into soft toys, clothes, baby furniture, feeding, figurines, calendars and more. Humphrey's Corner began a long term relationship with Mothercare and also launched in Australia and the USA (just like WO4!).



mumandworkingwww.mumandworking.co.uk is the parents' one stop website for all things work related!  We cover everything a job searcher would need to know including part time or full time employment vacancies, courses, business opportunities and franchises for parents throughout the UK! We've got a career solution for every parent looking for flexible work.  From setting up your own business to training for a new career, mumandworking can offer help and ideas: Killer CV Advice and templates to write your best CV and covering letter ever and practical tips for interview success.

We're also very proud to be running our Flexible Working Awards once again this year. These national awards reward & recognise the companies & individuals (mums and dads) who are shining examples of 'how flexible working works'.  If you'd like to get involved you can find out more here.


Glenn Curley Photography - Official Awards Photographer


Curley Photography is a dedicated husband and wife team and official 2014 WO4J Awards photographers. TheirCurley Photography work is varied and can range from black tie balls, charity and sports with everything in between. Their service is friendly and prompt and they know that no-one is really interested in the photographer, just what the photographer can deliver. "After all, it's you the client and your image that is what it is all about. We aim to deliver quality quickly." Based in Staffordshire but able to travel to almost any destination.


‘Thank You' to our Prize Sponsors

A selection of our award winners receive prizes very generously given to us by these lovely companies. 


SmiggleSmiggle, the world’s hottest stationery brand, was born in 2003. The ultimate creators of colourful, fun, fashion-forward stationery. The first Smiggle store opened in Melbourne, Australia and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special place.The product range is now bigger and better than ever, with the team at the Smiggle Design Lab drawing inspiration from all over the globe.




Producers of high quality, fashionable UV Protective Swimwear, Girl’s and Boy’s Rash Guards, Kids’ bathing suits and Sun Protective Swimwear, including matching Beachwear and Rash Shirts, also know as Rashies, Sun Shirts, Swim Shirts and UV Shirts. Platypus Australia’s UV Swimwear is Surf inspired for Boy’s and Girl’s in three age groups namely Babies, Children 2-8 and Youth 10-14.



Drummond Park

Drumond Park Ltd is the UK's leading independent games company, with a popular roster of adult, family and children's titles. Top selling perennial favourites include Articulate, Absolute Balderdash, Doh Nutters, Gross Magic, and Magic Tooth Fairy. Drumond are offering three games as a package! They are offering Bubble Buster Kazoo, Pumpaloons and LOGO What am I?



Humphrey's Corner
Humphrey's Corner is a range of exquisite greetings cards, soft toys, clothes, baby furniture, feeding, figurines, calendars, books and more. Thanks to our very good friends at Humphrey's Corner, some of our community winners will be taking with them a gorgeous range of Humphrey merchandise.We have also been told by Humphrey that he may pay a visit to one of our special winners!



Snooze Shade

Snooze Shade - sun and sleep shades for babies on-the-go. Britain's best-selling range of sunshades and baby sleep aids for your pram, buggy or pushchair. All SnoozeShades provide high level sun protection and help babies sleep on-the-go. They also protect baby from insects, light rain, wind and chill. "It's the best baby product I have ever bought. A must for travelling." For more on Snooze Shade just click here.




Tigershark sells good quality, cool and educational children's t-shirts. Tigershark was founded by Anna who was fed up with the lack of choice within the boys fashion market and decided to create her son his own range of t-shirts. She worked on bold designs and drew on subjects linked to what he was learning at school. She soon realised that there was a gap in the market and so the journey began! Tigershark are now very proud to have an online store selling their fab t-shirts to the public.


OWOW Chocolates

We are very grateful to Owow Chocolates for making very special Awards-themed mints!  Whether you’re buying a unique personal gift for a loved one or an exciting corporate goodie with a difference, OWOW Chocolates will spark conversation and leave you (and your customers and friends) with a long lasting memory on more than just your taste buds.


Jumbo Games 

Established in 1853, The Royal Jumbo Group is one of the oldest toy companies in Europe selling games, puzzles and toys. Jumbo Games is the No. 2 manufacturer in the children’s puzzle market, with a successful portfolio of licenses including Peppa Pig, Disney Doc McStuffins, Disney Sofia the First, Disney Mickey Mouse Clubhouse, Disney Cars, Disney Princess, Ben & Holly’s Little Kingdom, and new additions Strange Hill High and Q Pootle 5. For more information visit www.jumbo.eu.

ohyo bottles

Ohyo is the Collapsabottle. Extended, it holds 500ml and when empty squishes down into a pocket. Ohyo poses no threat to the planet...in fact, it saves money and avoids the need to buy wasteful bottled water. Fill an Ohyo just twice with tap water and it’s carbon neutral! To make doubly sure it does you no harm it’s made in Sheffield and BPA-free. Visit www.ohyo.me.


Wendy Brown Art

Quirky Watercolour Pictures, cards, notelets, mugs and lampshades from the Meadow Valley and Twists and Turns ranges. Wonderful ideas and images online at www.wendy-brown-art.co.uk.

My Little Venture
My Little Venture feature beautiful hand painted designs including pink flamingos, hot air balloons, kites and blossoms, Their collection of wallpapers, fabrics and accessories combine traditional French style and elegance with British craftsmanship.  Inspired by the world of childhood, designer Venture de Saboulin uses her own drawings and watercolours to create her collections. Applying the latest printing technology in order to retain all the charm, character and original colour quality of the designs, all My Little Venture products are made in Great Britain.



dodopadIn the beginning some time back in the deep recesses of the last century around 1966 (very nearly 50 years ago!), the Dodo Pad diary (a combined memo-doodle-engagement-weekly-planner-diary-organizer-message-ment book) was a new fangled invention, instantly accepted by grateful users as utterly indodispensible.


2015 Partnership Opportunities

What’s On 4 is holding these awards to encourage good practice, reward innovation, further raise standards and generate awareness of our fabulous activities and classes and those individual experts involved who make such a difference to so many parents and children across the UK!

By being part of our 2015 Awards you can reach over 1 million parents across the UK and showcase your company and brand.

If you would like to be part of encouraging good practice in children’s activities across the UK and support our 2015 Awards then we’d love to hear from you.

Contact us for further details!