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What's On 4 Junior Awards

headline sponsor junior awards

The 2016 International What's On 4 Junior Awards with Headline Sponsor Insure with Max celebrate the very best children's activity providers in the UK and Australia.

Our National Annual Awards rewarded, celebrated and recognised those companies, organisations and individuals who provide the very best activities, classes, days out and parties for young families and children across the UK. We were delighted our awards hosts this year are Chessington World of Adventures Resort.

Konfidence Logo Awards Sponsors

A record 112,000 votes were received in the International What's On 4 Junior Awards! Huge congratulations to all nominees. This was our closest fought content to date!  

'“Today I have seen the dedication of the finalists. I've seen the inspiration of the winners. It proves what people can do when they put their mind to it." Closing remarks from Max Robinson, Insure With Max

Our winners are revealed below!!!

'InsureWithMax are delighted to be Headline Sponsor of the 2016 What's On 4 Junior Awards, helping to protect your family’s financial future'

Nominations - sponsored by STA closed Wednesday February 10th 2016 at 5pm.
Voting - sponsored by Konfidence opened Monday March 7th at 12pm & closed Wednesday May 11th 2016 at 5pm.  

10th Anniversary Awards
10th Anniversary Awards
10th Anniversary Awards
junior awards
The 2016 What’s On 4 Junior Awards with Headline Sponsor Insure with Max & What’s On 4 10th Anniversary Celebratory Reception were held on June 23 2016 from 3pm at Chessington World of Adventures. Cocktail reception, live entertainment, canapes, champagne, goody bags, birthday cake, music & final special award announcement all took place, with host Lucy Piper. Lucy has presented major parenting and fashion events in the UK and the USA and has appeared on TV including Sky, The Baby Channel and QVC. Lucy is also a mum of 2 and therefore knows all too well the importance and the benefits of getting out and about with little ones. We are also delighted to be welcoming Sid Sloane, CBeebies 
10th Anniversary Awards
presenter, M.D and Founder OSL Theatre productions - 'I am so excited to be part of the What's On 4 Junior awards in this 10th Anniversary year - celebrating the very best kids' activity providers from throughout the UK!  (For more on Sid and all that he is doing in a theatre near you click here)

And entertaining us during the VIP Reception were 'The Scheme' - described as 'the UK's hottest new band they are recently back from LA having put the finishing touches to their debut album & where they played to live to an audience of millions on Fox News - see www.thescheme.com for more!

Our 2016 Award Winners - winner and highly commended

award sponsor
10th Anniversary Awards

junior award sponsor

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10th Anniversary Awards
junior award venue sponsor      
 whats on 4 junior 2016 awards

headline sponsor junior awards

10th Anniversary Awards
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whatson4 junior awards sponsor

10th Anniversary Awards
what's on 4 junior award sponsor
what's on 4 junior award sponsor
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whats's on 4 junior award sponsor
junior nomination sponsor

Best Pre/Post Natal Activity - Sponsored by Now Baby

Best Beginning

Sling Swing

Best National Baby & Toddler Development Activity (newborn to 2 years)  - Sponsored by Konfidence

Baby Sensory - Children's Activities Association Member

Hartbeeps - Children's Activities Association Member


Best National Pre-schooler Development Activity (2 to 5 years) - Sponsored by Mess Around

Hartbeeps - Children's Activities Association Member

WaterBabies - Children's Activities Association Member


Best Local Activity for the Under 5s - Sponsored by Suzanne Dibble, THE Small Business Law Expert

Little Bear Baby Signing

Little Street

Most Outstanding Committee Led Pre-School - Sponsored by SprinkledMagic

Noah's Ark Pre-School


Most Outstanding Baby and Toddler Group – Sponsored by Hartbeeps

Twins at Totstime - Sapcote

Hampton Tiddlers


Most Outstanding Activity Leader for the Under 5s - South - Sponsored by Chessington World of Adventures

Janes Milnes - Little Bear Baby Signing
Wesley Nisbet - Water Babies - Children's Activities Association Member

Most Outstanding Activity Leader for the under 5's - East -Sponsored by Little Bird

Claire Shaw - Baby Sensory - Children's Activities Association Member 
Julie Paillin - Baby Sensory - Children's Activities Association Member


Most Outstanding Activity Leader for the under 5's - Wales and West

Liz Mullen - Little Fizz

Janette Taylor - Hartbeeps - Children's Activities Association Member 

Most Outstanding Activity Leader for the under 5's - Northern Ireland & Scotland

Louise Clark - Physiball - Children's Activities Association Member
Diane Macdonald - Hartbeeps - Children's Activities Association Member

Most Outstanding Activity Leader for the under 5's - Nationwide

Jane Milnes Little Bear Baby Signing 


Best National Activity for children aged 5 to 12 - Sponsored by Morton Michel

La Jolie Ronde

Enjoy-a-Ball - Children's Activities Association Member


Best Local Activity for children aged 5 to 12 - Sponsored by Insure with Max

Garioch Sports Centre Junior Running Club

The Kids' Kitchen

Most Outstanding Activity Leader for children aged 5 to 12 - Sponsored by  Creation Station

Jenna Clark - Enjoy-a-Ball - Children's Activities Association Member
Nicole Freeman - The Kids' Kitchen

Best New Activity for Children - Sponsored by The Children's Activities Association

Little Street
Little Learners - Children's Activities Association Member

Most Outstanding Community Group Volunteer for Children or Families - Sponsored by mumandworking

Kim Philpotts - WMYDMYB


Best Children's Party Entertainment - Sponsored by Creation Station Arty Parties

Fairy Dust Entertainment

Party Fizz & Little Fizz

Best Children's Party Supplier - Sponsored by Owow Chocolates

Hooray Soft Play

Happily Ever After


Best Family Day Out - Sponsored by Amanda's Action Club

West Lodge Farm

Bugtopia Zoo


Best Exported Activity for Children - Sponsored by STA

Baby Sensory - Children's Activities Association Member
Mini Professors - Children's Activities Association Member

Best ‘Me Time’ Activity – Nationwide (for parents and carers to nominate and vote on their best ‘time for me’ activities) - Sponsored by Miglio Jewellery

Sling Swing

DDMIX with Leanne

Children's Activities Association Member of the Year – JUDGED by the CAA Board

diddi dance

Frenchtastic and Spanishtastic with Kidslingo


Industry Champion of the Year – Nationwide – JUDGED category - Sponsored by Build14me.com

Ian Sharland, Baby Sensory

 The CAA is a new not-for-profit organisation founded by some of the leading names in the Children's Activities Sector. Set up to monitor and raise standards and celebrate excellence, independent accreditation by the CAA offers parents and carers peace of mind in one easy step. By just looking for their logo, you can be assured that that provider is working towards or has achieved the high CAA standards on important issues like insurance, training, health and safety, police checks and much more. Organisers are delighted to see so many CAA members through to the final stage of these National awards.   

*Regional Category Breakdown as follows - South inc South east, South west & London, East inc East Anglia, East Midlands, NE and Yorkshire & Humberside, West inc west midlands, NW & Wales. 

Frequently Asked Questions  Terms and Conditions

Our Wonderful Award Partners 


Insure With Max - Headline Sponsorheadline sponsor junior awards

ChildMax is a low cost insurance that working parents can trust, if a critical illness or a severe accident strikes their child. The health of your children is a top priority. Your child is unlikely to be seriously ill, but you never know what the future may bring. If you have to stop working to care for your child, who is going to cover your bills?  Your ChildMax policy will pay your take home salary for 12 months while you’re on unpaid leave. It’s easy to understand and from the equivalent of 95p per week. Renewing annually means you aren’t tied in for years.

ChildMax enables you to be there during your child’s medical crisis and recovery, as we pay your take home salary within 30 days of the claim being agreed. For peace of mind the sale is regulated by the FCA (Financial Conduct Authority).

Visit www.insurewithmax.com or call our UK team on 0333 323 0098 for more information or a ChildMax quote.


Chessington World of Adventuresjunior award venue


Chessington World of Adventures Resort are delighted to be hosting the 10th What’s on 4 Juniors Award. As Britain’s Wildest Adventure we encourage families to have exciting experiences together which is why hosting this event felt like the perfect fit!  Here at the Resort, 2016 is set to be our wildest year ever with exciting new attractions and brand new events as we launch the year of Roar & Explore.  With over 40 rides and attractions in 10 themed lands, a Zoo with over 1000 animals and SEA LIFE centre, plus daily live shows and seasonal events, Chessington offers a world of fun and excitement for the whole family!

Don’t miss our new show, Pandamonium, starring life-size and life-like animatronic pandas! Your family will be roaring with laughter at the mischief these cuddly creatures create on stage. Make sure you also visit Chessington’s relaunched Trail of the Kings and welcome our new male Asiatic Lion - set to join the Zoo in 2016.  All the Resort favourites will be back in 2016! Take a ride on Kobra in Wild Asia; brave the Vampire in Transylvania on a flight of fright through the skies or take on the spectacular spins of the Dragon's Fury in Land of the Dragons! There is an adventure for everyone this year at Chessington!  For more information please visit www.chessington.com


STAjunior nomination sponsor

As a UK registered educational charity dedicated to teaching swimming, lifesaving and survival techniques, we are proud to support the nominations of all those companies, organisations and individuals who go above and beyond to provide the very best activities for children – activities that enrich their family lives and teach them new skills. We are delighted that nominations for the What's On 4 Junior Awards 10th Anniversary is brought to you in association with STA – the world’s largest independent swimming teaching and lifesaving organisation.

Close to our heart is of course swimming, and it’s always fantastic to see so many swim schools nominated and recognised each year in the WO4 awards. Teaching swimming gives babies, infants and children the opportunity to learn a key life skill, and we applaud everything swimming teachers do to make learning to swim a fun and enjoyable experience. We wish everyone the best of luck this year in what promises to be an exciting and memorable 10th anniversary of the WO4 awards. It’s a privilege to be involved. For more information on baby swimming and learning to swim, please visit www.sta.co.uk


Konfidence has been a long-time supporter of the What’s On 4 Junior Awards, and is pleased to be back again in this very special year to celebrate all the brilliant individuals and groups that provide activities for babies, children and Konfidenceparents across the UK.  "For more than 18 years, Konfidence has been designing protective swimwear for babies and children, and through this we have had the privilege of working with all the major swim schools in the UK.  This, along with being parents (and grandparents) ourselves, has given us real insight into all these activities, and we know there are some very dedicated people out there who deserve to be recognised for their work. We are proud to be part of these awards, and wish everyone luck."  Konfidence is Europe’s leading manufacturer of award-winning premium protective swimwear for babies and children.  The British company offers a complete range of protective swimwear and accessories from birth to seven years and, as launched in 2015, a range of Octonauts branded swimwear. Visit www.konfidence.co.uk.


The Children's Activities Association (CAA)CAA

A first in the UK, the Children's Activities Association is a professional organisation of children's activity providers and experts. Its mission is to give parents a benchmark for all organised children's activities by establishing and improving consistent standards and accreditation. The CAA will also commission research, campaign for improvements, promote the benefits of children's activities, award grants to community projects and work with policymakers to influence legislation. The CAA is a Community Interest Company with no shareholders where all profits are used to benefit the CAA mission. the founding team are all passionate about providing the best organised children's activities in the world! For more information, visit www.childrensactivitiesassociation.org.



Since 2004, we at Hartbeeps have been delivering our own distinctive blend of original mini productions to 1,000’s of sponsor awardsbabies and young children around the world and back again. Hartbeeps create innovative and highly interactive productions for the very young, by transforming everyday environments into colourful, tactile ‘wonderlands’, inviting participants to join us in a world of the imagination. Using state-of-the-art music production, authentic music composition, sound effects, songs and sound plays, along with staging sets, inventive props and puppetry, we create individual and highly specialised experiences for our young Hartbeepers. From classes to parties, events to theatre, Hartbeeps offer a truly unique approach to the very beginnings of the all-important journey into play and learning.


Morton Michel

Morton Michel is the UK’s leading childcare insurance specialist. We are a family-run business renowned for our award sponsortailored policies, excellent service, and competitive premiums. Our innovative approach to the childcare sector, focus on customer service, and the wide range of additional services we offer led to us being awarded the Insurance Age Schemes Broker of the Year award in 2014 during our Golden Anniversary year.

We expertly insure over 40,000 childcare settings and early years practitioners including nurseries, pre-schools, out of school clubs, holiday play schemes, mobile crèches, toy libraries, parent and toddler groups, children's homes, registered childminders, nannies, educational/sporting groups and indoor play centres. We also offer a wide range of non-childcare policies to individuals and businesses, including specialist motor and household insurance for registered childminders. Insure your business through Morton Michel and receive automatic free entry into our ChildCare Club, giving you and your team an array of fantastic benefits.Visit www.mortonmichel.com for more information. 


Mess Aroundjunior award sponsor

As the UK’s leading provider of Messy Play sessions and Messy Parties, we here at ‘Mess Around HQ’ are proud to sponsor the ‘What’s On 4 Juniors’ award for the 2016 “Best National Pre-schooler Development Activity”. In 2015, ‘Mess Around’ sessions, hosted by the Owner and Director Kristine Monaghan, and our ‘Mess Around’ franchisees throughout the UK, brought the wonder of messy play to over 4000 young people between the ages of 6 months to 5 years.

The active development of pre-school children is at the heart of everything we do here at ‘Mess Around’ and so we have striven to make our multi-sensory, tactile activities as accessible as possible, not just for the children but for their whole family too. We have moved away from the idea of leader based circle-time group sessions and handed control of what the children explore, to the children themselves which, when combined with our exceptionally high standards, enables us to provide a uniquely friendly atmosphere with the added opportunity for quality family time doing something that is not always possible at home.

So to all nominees for the award of 2016 “Best National Pre-schooler Development Activity”, we wish you all the very best of luck in the competition and in the future.


Build14me.com     what's on 4 junior awards

Build14me build websites for small businesses. Responsive, search-engine friendly websites that are easy to update and look great too.

All of the sites we build take into account the specific needs of each of our clients and, as part of the service we provide marketing and communications advice and expertise too. We don’t leave you on your own but instead guide you through the website planning process explaining how best to communicate your product to potential clients.

We offer standard packages (starting from £389 plus VAT) but we can add (and will recommend) any bells and whistles that may make your site work harder for you. 

As well as building your website we can also offer Search Engine Optimisation services, our particular focus is on local search and  making sure that anyone looking for your services locally will find you. We also run regular local SEO and social media workshops to help small businesses see how they improve their own search engine ranking.
At Build14me we appreciate that for a small start-up business the cost of a website can be daunting  so we are happy to offer flexible payment terms – just talk to us about your needs.  We will always try to help. For more visit www.build14me.com - read testimonials from happy clients here


The Creation Stationjunior award sponsor

 The award-winning Creation Station inspires children’s imaginations and nurtures potential through fun and educational art and craft classes, parties clubs and events. Every week your child can explore, discover and develop through fun, creative experiences designed to support them, at their different ages and stages of development.

These fun and educational experiences have been rated 5 star by our customers on Trustpilot are tailored to suit the age and stage of your child.  Activities include; Weekly Baby Discover Classes, Weekly Little Explorer Classes, Out of School clubs,  Arty Birthday parties.

Check out over 3,000 art & craft products  on our Creation Station Store to delight and inspires both you and your little one.  To get you started on your creative journey here’s 10% off of your first order. Simply use the promotional code ‘W0410‘ at the checkout. 

Join Us in Being Social.  With over 250,000 children and families already inspired, through our network of 97 fabulous and friendly franchise what will your child explore today?
For creative ideas and fun ‘Like’ our Facebook page, ‘Follow’ our Blog and subscribe to our You Tube.

Upload your child’s creation with #creationstation on our Facebook to enter our monthly prize draw to win a pack of creative goodies!  For more information on your local Creation Station visit www.thecreationstation.co.uk

Now Babyaward sponsor


Now Baby is a new website that understands that every woman’s pregnancy is as individual as she is.  Whether a first time mum-to-be, or experiencing a subsequent pregnancy, she will have lots of questions and a desire to learn how to look after her health and her developing baby.  She’ll want to meet other mums-to-be online to share advice, information and support for the emotional journey of pregnancy, labour, birth and the arrival of her newborn baby. 

NowBaby.co.uk is owned of Baby TV which is a unique information channel reaching mums-to-be in hospital antenatal waiting rooms nationwide.  Through sharing advice, best practice and relevant information, Baby TV aims to help parents-to-be make informed decisions for the health, welfare, safety and happiness of both themselves and their future baby.  Come and visit www.nowbaby.co.uk


Amanda's Action Clubwhat's on 4 junior awards sponsor

Amanda’s Action Club are London’s premier children’s entertainment specialists. We are delighted to be celebrating our 25th anniversary in 2016 and are very excited about the future. We are passionate about keeping children active, entertained, healthy and happy. We offer unique and stimulating fun, fitness and music classes for children aged 4 months to 4 years across many locations in London and the South East. Using our own modern nursery rhymes and versatile props, we provide endless interactive activities.  Amanda’s Action Club is so much more than music and movement; it's an educational mini-workout! Our classes help to promote the importance of being active and healthy from an early age. We dance, we sing, we learn through the activities and most importantly of all, we have fun!

We have worked closely with leading UK Early Years experts, who have linked our programmes to the Early Years Foundation Stage which means that we have an educational role. Adults are encouraged to get involved! Our motto is "Children dance best when grown-ups dance with them!" We also run fantastic parties for children aged 1- 7 years old. Our parties are high energy, creative and fun. Children and adults are all smiles! Visit our website www.amandasactionclub.co.uk and follow us www.facebook.com/amandasactionclub www.twitter.com/actionamanda


Suzanne Dibble, THE Small Business Law Expertaward sponsor

Suzanne Dibble is a multi-award winning business lawyer who specialises in working with small business owners and particularly with female led businesses. She trained and worked for 10 years at the biggest law firm in the world and then ITV Plc,  leading multi million and billion pound corporate transactions for global blue chip companies. She worked alongside Richard Branson and other big name entrepreneurs - and through this and being a board director of a 9 figure company, gained great commercial and business strategy insight which she brings to her clients as well as her legal expertise. Suzanne has been runner up in the Solicitor of the Year award twice and has won many other national awards for her pioneering work with small businesses. Suzanne was asked to write a Dummies Book on Small Business Law published by Wiley and was asked by Barclays to be the legal expert on their small business site. Suzanne can help you with all aspects of running your small business including your customer contracts, business structuring,  employment agreements and trademarking your name. To see more about how Suzanne can help you and to read over 50 testimonials, go to www.suzannedibble.com.

Owow Chocolateswhat's On 4 junior award sponsor

Owow Chocolates Ltd developed the MiniO®, a mini Oreo® covered in high quality Belgian chocolate which we then personalise or brand for any occasion. MiniOs® have been found in boardrooms, wedding buffets, business exhibitions and even the House of Lords!

Owow Chocolates are proud to supply 02, Shell and Basepoint Centres along with many other businesses both large and small. We also supply personal customers with that unique gift for the ‘hard to buy for’, creating your own WOW! Moment. If you’re celebrating we’ve got it covered – in chocolate! Award attendees can look forward to receiving a very special OWOW gift on the day! See www.owowchocolates.co.uk for more

Little Birdaward sponsor


Little Bird offers families great ideas and hand picked savings on days out, theatre shows, family breaks, kids activities, really fun and useful products and more, all with up to 80% off!  They have featured fantastic deals from The Science Museum, National Geographic for Kids, St Paul’s Cathedral, Horrible Histories, Butlins, Dora the Explorer, Riverford, Luxury Family Hotels, Reading Eggs, Lollibop Children's Festival and much more. Their family friendly deals and offers change weekly, so there's always lots to inspire and enjoy.  With handpicked competitions to enter, a weekly What’s On giving you tons of ideas on things to do with the kids, and a monthly newsletter packed to the brim with ideas and inspiration - join for FREE today and ENJOY FAMILY FUN FOR LESS at www.littlebird.co.uk or say hello at www.facebook.com/littlebirddeals


Miglio Jewelleryaward sponsor

Miglio Designer Jewellery offers a fun, fashion business for women looking for a way to earn whilst having the flexibility to always put their family first.  The Miglio business offers uncapped earning potential, a sought-after product, great training material and a dedicated head office support team. With over 35 years of experience in designing and manufacturing jewellery, Miglio is renowned for its high quality, versatile pieces. There are literally infinite ways to wear your Miglio Designer Jewellery, from adding a pendant to your favourite chain to create a unique look, to turning your bracelet into a striking necklace by adding an extender and a pendant, or popping a pair of sparkling earring charms onto your hoops to take your look from day to night. We’ve made accessorising playful! Visit our website www.miglio.co.uk for further information


SprinkledMagic is your bespoke cake and cupcake in West London. Catering for all occasions Birthdays, Christenings, Valentine's Day, Weddings, Baby Showers and also fulfil corporate orders! All creations are individually handcrafted for all dietary requirements only using top quality ingredients, and are sprinkled with magic.  For further information please visit our website www.sprinkledmagic.co.uk or connect with us on twitter @SprinkledMagic


First Stop programme sponsor
       First Stop is a pan-European network of tyre service providers    with 16 years’ professional experience. At present, First Stop has 2000 service centres in 25 countries across Europe, including 78 in Britain. The impressive growth has been led by one ambition: to offer its customers the best service, products and advice on tyres and vehicles.the parent.  To find out more visit www.firststop.co.uk


mumandworkingwww.mumandworking.co.uk is the parents' one stop website for all things work related!  We cover everything a job searcher would need to know including part time or full time employment vacancies, courses, business opportunities and franchises for parents throughout the UK! We've got a career solution for every parent looking for flexible work.  From setting up your own business to training for a new career, mumandworking can offer help and ideas: Killer CV Advice and templates to write your best CV and covering letter ever and practical tips for interview success.

We're also very proud to be running our Flexible Working Awards once again this year. These national awards reward & recognise the companies & individuals (mums and dads) who are shining examples of 'how flexible working works'.  If you'd like to get involved you can find out more here.

Our Wonderful Prize Sponsors

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 2016 Sponsorship Opportunities

What’s On 4 hold these awards to encourage good practice, reward innovation, further raise standards and generate awareness of our fabulous activities and classes and those individual experts involved who make such a difference to so many parents and children across the UK!

By being part of our Spectacular 10th Anniversary 2016 Awards you can reach over 1 million parents across the UK and showcase your company and brand.

Want to be involved? Contact Mel on 07730094670 or email us here for further information about the fantastic sponsorship packages available.

Please see HERE for our terms and conditions - acceptance of the terms is mandatory to be part of our awards. Got a question? See here for the answer