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What's On 4 Junior Awards

The 2016 International What's On 4 Junior Awards celebrate the very best children's activity providers in the UK and Australia.

Awards Logo


Our National Annual Awards will reward, celebrate and recognise those companies, organisations and individuals who provide the very best activities, classes, days out and parties for young families and children across the UK. We are delighted to announce our awards hosts this year are Chessington World of Adventures Resort.

STA nominations sponsor

Awards Timeline:

Nominations - sponsored by STA NOW OPEN. Nominations close Wed February 3rd 2016 at 5pm.
Voting - sponsored by Konfidence opens Wed March 3rd at 12pm & closes Mon May 2nd 2016 at 5pm.

Lucy Piper
Sid Sloane
junior awardsThe 2016 What’s On 4 Junior Awards & What’s On 4 10th Anniversary Celebratory Reception will be held on June 23 2016 from 3pm at Chessington World of Adventures. Cocktail reception, live entertainment, canapes, champagne & final special award announcement will take place from 6pm - 8:30 pm
We are delighted that our Awards Ceremony will be hosted once again by the lovely Lucy Piper. Lucy has presented major parenting and fashion events in the UK and the USA and has appeared on TV including Sky, The Baby Channel and QVC. Lucy is also a mum of 2 and therefore knows all too well the importance and the benefits of getting out and about with little ones.

We are also delighted to be welcoming Sid Sloane, CBeebies presenter, M.D and Founder OSL Theatre productions to the live awards on June 23 - 'I am so excited to be part of the What's On 4 Junior awards in this 10th Anniversary year - celebrating the very best kids' activity providers from throughout the UK! Good luck to everyone involved and I look forward to meeting the finalists and special guests on the day'. (For more on Sid and all that he is doing in a theatre near you click here)

Each year our awards get bigger and better!! In 2015 we received nearly 100,000 international votes - a fantastic response from parents who want to reward those providers who have made such a different to their and their children's lives both in the UK and Australia and this year we want to smash that 100,000! Check out the What's On 4 Junior Awards, Australian style here...

If you are interested in becoming a 2016 sponsor please call Mel on 07730094670, email by clicking here.  You can click here for more information.

Our 2016 Award Categories



 junior award sponsor
 whats on 4 junior 2016 awards
  • Best National Baby & Toddler Development Activity (newborn to 2 years)  - Sponsored by Konfidence
  •  Best National Pre-schooler Development Activity (2 to 5 years)
  •  Best Local Activity for the Under 5s
  • Most Outstanding Committee Led Pre-School
  • Most Outstanding Baby and Toddler Group – Sponsored by Hartbeeps
  • Most Outstanding Activity Leader for the Under 5s - South*, West & Wales*, East*, Northern Ireland & Scotland and Nationwide
  • Best National Activity for children aged 5 to 12 - Sponsored by Morton Michel
  • Best Local Activity for children aged 5 to 12 - Sponsored by Little Bird
  • Most Outstanding Activity Leader for children aged 5 to 12
  • Most Outstanding Community Group Volunteer for Children or Families as sponsored by mumandworking
  • Best Children's Party Entertainment
  • Best Children's Party Supplier
  • Best Family Day Out
  • Best Exported Activity for Children
  • Best ‘Me Time’ Activity – Nationwide (for parents and carers to nominate and vote on their best ‘time for me’ activities)
  • Children's Activities Association Member of the Year – JUDGED by the CAA Board
  • Industry Champion of the Year – Nationwide – JUDGED category

* Regional Category Breakdown as follows - South inc South east, South west & London, East inc East Anglia, East Midlands, NE and Yorkshire & Humberside, West inc west midlands, NW & Wales. 

Frequently Asked Questions  Terms and Conditions

Our Wonderful Award Partners 

STA Nominations Sponsor


As a UK registered educational charity dedicated to teaching swimming, lifesaving and survival techniques, we are proud to support the nominations of all those companies, organisations and individuals who go above and beyond to provide the very best activities for children – activities that enrich their family lives and teach them new skills. We are delighted that nominations for the What's On 4 Junior Awards 10th Anniversary is brought to you in association with STA – the world’s largest independent swimming teaching and lifesaving organisation.

Close to our heart is of course swimming, and it’s always fantastic to see so many swim schools nominated and recognised each year in the WO4 awards. Teaching swimming gives babies, infants and children the opportunity to learn a key life skill, and we applaud everything swimming teachers do to make learning to swim a fun and enjoyable experience. We wish everyone the best of luck this year in what promises to be an exciting and memorable 10th anniversary of the WO4 awards. It’s a privilege to be involved.
For more information on baby swimming and learning to swim, please visit www.sta.co.uk


Konfidence has been a long-time supporter of the What’s On 4 Junior, and is pleased to be back again in this very special year to celebrate all the brilliant individuals and groups that provide activities for babies, children and Konfidenceparents across the UK.  "For more than 15 years, Konfidence has been designing protective swimwear for babies and children, and through this we have had the privilege of working with all the major swim schools in the UK.  This, along with being parents (and grandparents) ourselves, has given us real insight into all these activities, and we know there are some very dedicated people out there who deserve to be recognised for their work. We are proud to be part of these awards, and wish everyone luck."  Konfidence is Europe’s leading manufacturer of award-winning premium protective swimwear for babies and children.  The British company offers a complete range of protective swimwear and accessories from birth to seven years and, as launched in 2015, a range of Octonauts branded swimwear. Visit www.konfidence.co.uk.


The Children's Activities Association (CAA)CAA

A first in the UK, the Children's Activities Association is a professional organisation of children's activity providers and experts. Its mission is to give parents a benchmark for all organised children's activities by establishing and improving consistent standards and accreditation. The CAA will also commission research, campaign for improvements, promote the benefits of children's activities, award grants to community projects and work with policymakers to influence legislation. The CAA is a Community Interest Company with no shareholders where all profits are used to benefit the CAA mission. the founding team are all passionate about providing the best organised children's activities in the world! For more information, visit www.childrensactivitiesassociation.org.



Since 2004, we at Hartbeeps have been delivering our own distinctive blend of original mini productions to 1,000’s of sponsor awardsbabies and young children around the world and back again.

Hartbeeps create innovative and highly interactive productions for the very young, by transforming everyday environments into colourful, tactile ‘wonderlands’, inviting participants to join us in a world of the imagination. Using state-of-the-art music production, authentic music composition, sound effects, songs and sound plays, along with staging sets, inventive props and puppetry, we create individual and highly specialised experiences for our young Hartbeepers.

From classes to parties, events to theatre, Hartbeeps offer a truly unique approach to the very beginnings of the all-important journey into play and learning.

Morton Michel

Morton Michel is the UK’s leading childcare insurance specialist. We are a family-run business renowned for our award sponsortailored policies, excellent service, and competitive premiums. Our innovative approach to the childcare sector, focus on customer service, and the wide range of additional services we offer led to us being awarded the Insurance Age Schemes Broker of the Year award in 2014 during our Golden Anniversary year.
We expertly insure over 40,000 childcare settings and early years practitioners including nurseries, pre-schools, out of school clubs, holiday play schemes, mobile crèches, toy libraries, parent and toddler groups, children's homes, registered childminders, nannies, educational/sporting groups and indoor play centres. We also offer a wide range of non-childcare policies to individuals and businesses, including specialist motor and household insurance for registered childminders.

Insure your business through Morton Michel and receive automatic free entry into our ChildCare Club, giving you and your team an array of fantastic benefits.Visit www.mortonmichel.com for more information. 





We are once again pleased to be working with babyworld as Official Media Partner of the WO4J Awards. Since July 2003 babyworld has been an a passionate and dedicated team of people who have worked to bring advice, support and information to pregnant women and new parents. We believe that being a parent is one of the most important jobs that we will ever do and that information and a thriving community should be available to parents 24/7. Babyworld is committed to bringing you essential, up to date information and support that is in tune with the needs of today’s parents. We do this by focusing on providing information from trying for a baby, your pregnancy, labour and birth and looking after your baby from 0 – 5 years. Visit www.babyworld.co.uk for more details.


Little Bird

Little Bird

Little Bird offers families great ideas and hand picked savings on days out, theatre shows, family breaks, kids activities, really fun and useful products and more, all with up to 80% off!  They have featured fantastic deals from The Science Museum, National Geographic for Kids, St Paul’s Cathedral, Horrible Histories, Butlins, Dora the Explorer, Riverford, Luxury Family Hotels, Reading Eggs, Lollibop Children's Festival and much more. Their family friendly deals and offers change weekly, so there's always lots to inspire and enjoy.  With handpicked competitions to enter, a weekly What’s On giving you tons of ideas on things to do with the kids, and a monthly newsletter packed to the brim with ideas and inspiration - join for FREE today and ENJOY FAMILY FUN FOR LESS at www.littlebird.co.uk or say hello at www.facebook.com/littlebirddeals


Humphrey's Corner


Sally Hunter launched 'Humphrey's Corner' - inspired by her own 3 children nearly 14 years ago! Humphrey's Corner has grown and grown, developing from a range of exquisite greetings cards into soft toys, clothes, baby furniture, feeding, figurines, calendars and more. Humphrey's Corner began a long term relationship with Mothercare and also launched in Australia and the USA (just like WO4!).



mumandworkingwww.mumandworking.co.uk is the parents' one stop website for all things work related!  We cover everything a job searcher would need to know including part time or full time employment vacancies, courses, business opportunities and franchises for parents throughout the UK! We've got a career solution for every parent looking for flexible work.  From setting up your own business to training for a new career, mumandworking can offer help and ideas: Killer CV Advice and templates to write your best CV and covering letter ever and practical tips for interview success.

We're also very proud to be running our Flexible Working Awards once again this year. These national awards reward & recognise the companies & individuals (mums and dads) who are shining examples of 'how flexible working works'.  If you'd like to get involved you can find out more here.


2016 Sponsorship Opportunities

What’s On 4 hold these awards to encourage good practice, reward innovation, further raise standards and generate awareness of our fabulous activities and classes and those individual experts involved who make such a difference to so many parents and children across the UK!

By being part of our Spectacular 10th Anniversary 2016 Awards you can reach over 1 million parents across the UK and showcase your company and brand.

Want to be involved? Contact Mel on 07730094670 or email us here for further information about the fantastic sponsorship packages available.

Please see HERE for our terms and conditions. Got a question? See here for the answer