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What's On 4 Junior Awards 

** See our 2015 Winners below** 

 ** Click here for ALL Awards Photographs **

The 2015 International What's On 4 Junior Awards celebrated the very best childrens activity providers in the UK, Ireland and Australia.

Our 9th National Annual Awards rewarded, celebrated and recognised those companies, organisations and individuals who provide the very best activities, classes, days out and parties for young families and children across the UK.

Drayton Manor

We were very pleased that the 2015 Junior Awards were once again  run in association with Drayton Manor Hotel & Theme Park!  We enjoyed an emotional and exciting 2015 Awards Ceremony at this fantastic family-friendly venue on Friday 19th June 2015. Click here for more details regarding the Drayton Manor Hotel and Theme Park.

Lucy PiperWe were delighted that our Awards were once again hosted by the lovely Lucy Piper. Lucy has hosted major parenting and fashion events in UK and the USA and has appeared on TV including Sky and The Baby Channel. Lucy is also a mum and therefore really understands the importance of getting out and about with little ones and the difference classes and group activities make to parent's lives! She is a real star and her professionalism and warmth made the ceremony extra special!

Each year gets bigger and better!! In 2015 we received nearly 100,000 international votes! Such a fantastic response from the UK's parents who want to reward those providers who have made such a different to their - and their children's - lives!  

See our Awards across the world! The What's On 4 Junior Awards  also ran in Ireland and Australia...!  
If you are interested in becoming a sponsor in our 2016 Awards, then please call Mel on 07730 094670 or email mel@whatson4.co.uk for more information!


Our 2015 Award Winners

Humphreys Corner
Little Bird
Hearts & Minds
Drayton Manor

Best Pre/Post Natal Activity - Sponsored by babyworld.co.uk :

WINNER: Bonding With Baby -Aberdeen
HIGHLY COMMENDED: BabyCalm - Leicester

Best National Baby & Toddler Development Activity (newborn to 2 years) - Sponsored by Konfidence :

WINNER: Water Babies


Best National Pre-schooler Development Activity (2 to 5 years) :

WINNER: TinyTalk

Best Local Activity for the Under 5s - Sponsored by mumandworking :

WINNER: Little Bear Baby Signing - Hampshire
HIGHLY COMMENDED: Wiggletots - Sheffield


Most Outstanding Committee Led Pre-School - Sponsored by Humphrey's Corner :

WINNER: Costock Pre-school - Leicestershire
HIGHLY COMMENDED: St Joseph's Swans & Cygnets Pre-School - Malvern

Most Outstanding Baby and Toddler Group : 

WINNER: Twins at Totstime - Leicestershire

Most Outstanding Activity Leader for the Under 5s - South* : 

WINNER: Emily Waddell - Babyballet, Dartford & Bexley
HIGHLY COMMENDED: Jane Milnes - Little Bear Baby Signing, Hampshire

Most Outstanding Activity Leader for the Under 5s - West & Wales* :

WINNER: Nikki Sayers - Dandy Development, Warwickshire
HIGHLY COMMENDED: Amy Thompson - Tumble Tots, Southport

Most Outstanding Activity Leader for the Under 5s - East* :

WINNER: Claire Shaw - Baby Sensory, Derby East
HIGHLY COMMENDED: Michelle Freeman - Water Babies, Notts & Derbys

Most Outstanding Activity Leader for the Under 5s - Northern Ireland & Scotland* : 

WINNER: Louise Clark - Physi-ball, Inverness
HIGHLY COMMENDED: Claire Puzey - Baby Sensory, Dundee

Most Outstanding Activity Leader for the Under 5s – Nationwide : 

WINNER: Louise Clark - Physi-ball, Inverness


Best National Activity for children aged 5 to 12 :

WINNER: La Jolie Ronde

Best Local Activity for children aged 5 to 12 - Sponsored by Little Bird :

WINNER: The Kids Kitchen - London
HIGHLY COMMENDED: Frenchtastic & Spanishtastic - Midlands & The North

Most Outstanding Activity Leader for children aged 5 to 12 - Sponsored by EcoOutfitters :

WINNER: Chloe Dexter - Mad Science, Leicestershire
HIGHLY COMMENDED: Jan Welsh - New Youth Theatre, Doncaster

Best After School or Breakfast Club :

WINNER: Cuba Kids Club - Tyne & Wear
HIGHLY COMMENDED: Active8 Minds - Hampshire


Best New Activity for Children - Sponsored by the Children's Activities Association :

WINNER: Bilinguasing - South East & Midlands
HIGHLY COMMENDED: Frenchtastic & Spanishtastic - Midlands & The North

Most Outstanding Community Group Volunteer for Children or Families :

WINNER: Kim Drake - Little Heroes Group, Southend on Sea
HIGHLY COMMENDED: Rebecca Liu - Hampton Tiddlers, Peterborough


Most Outstanding Special Educational Activity Provider or Support Group - Sponsored by Hearts & Minds :

WINNER: Little Heroes ASD Support Group, Southend on Sea
HIGHLY COMMENDED: Sam James - Physical Disabilities Sports in Schools, Swindon


Best Children's Party Entertainment - Sponsored by Mumpreneur UK :

WINNER: Make My Day Events - North East
HIGHLY COMMENDED: It's In The Bag - Edinburgh

Best Children's Party Supplier :

WINNER: Wacky Wheelers Jeep Driving Parties - South East
HIGHLY COMMENDED: Chuckle Chimps - Nottinghamshire

Best Family Day Out - Sponsored by Drayton Manor Hotel :

WINNER: West Lodge Farm Park - Desborough
HIGHLY COMMENDED: Hobbledown - Surrey

Best Exported Activity for Children :

WINNER: Tiny Talk Baby Signing & Toddler Talking Classes
HIGHLY COMMENDED: Baby Sensory & Toddler Sense

* Regional Category Breakdown as follows - South inc South east, South west & London, East inc East Anglia, East Midlands, NE and Yorkshire & Humberside, West inc west midlands, NW & Wales. 

Frequently Asked Questions  Terms and Conditions

Our Wonderful Award Partners

Drayton Manor

The 4-star Drayton Manor Hotel is set in a unique location amongst 280 acres of lakes and parkland that was once the home of Sir Robert Peel. It is also a moment away from Drayton Manor Park, home of Thomas Land and Drayton Manor Zoo. Drayton Manor Hotel’s well appointed guestrooms offer several room types to suit your needs including spacious executive rooms, interconnecting family rooms, our 3 majestic Presidential rooms, with all the comforts you could want and of course their Thomas & Friends themed family rooms.



Konfidence has been a long-time supporter of the What’s On 4 Little Awards, and is pleased to be back again this year to celebrate all the brilliant individuals and groups that provide activities for babies, children and Konfidenceparents across the UK.  "For more than 15 years, Konfidence has been designing protective swimwear for babies and children, and through this we have had the privilege of working with all the major swim schools in the UK.  This, along with being parents (and grandparents) ourselves, has given us real insight into all these activities, and we know there are some very dedicated people out there who deserve to be recognised for their work. We are proud to be part of these awards, and wish everyone luck."  Konfidence is Europe’s leading manufacturer of award-winning premium protective swimwear for babies and children.  The British company offers a complete range of protective swimwear and accessories from birth to seven years and, new for 2015, is a range of Octonauts branded swimwear. Visit www.konfidence.co.uk.


The Children's Activities Association (CAA)CAA

A first in the UK, the Children's Activities Association is a professional organisation of children's activity providers and experts. Its mission is to give parents a benchmark for all organised children's activities by establishing and improving consistent standards and accreditation. The CAA will also commission research, campaign for improvements, promote the benefits of children's activities, award grants to community projects and work with policymakers to influence legislation. The CAA is a Community Interest Company with no shareholders where all profits are used to benefit the CAA mission. the founding team are all passionate about providing the best organised children's activities in the world! For more information, visit http://www.childrensactivitiesassociation.org.


Mumpreneur UK

Mumpreneur UK

Mumpreneur UK is a non-profit business start-up and support organisation aimed at parents who wish to start or grow their enterprises. We provide support through our website, magazine, membership programme, annual conference and awards programme and much, much more. Our annual Mumpreneur Conference and Awards provides the perfect event for Mums, Dads and Grandparents to network with likeminded business people who all face the same daily challenges of juggling business with family life but who also recognise the same rewards in doing so. We are proud to support the What's On 4 Junior Awards during 2015 as a brand that also support parents and families.  




We are once again pleased to be working with babyworld as Official Media Partner of the WO4J Awards. Since July 2003 babyworld has been an a passionate and dedicated team of people who have worked to bring advice, support and information to pregnant women and new parents. We believe that being a parent is one of the most important jobs that we will ever do and that information and a thriving community should be available to parents 24/7. Babyworld is committed to bringing you essential, up to date information and support that is in tune with the needs of today’s parents. We do this by focusing on providing information from trying for a baby, your pregnancy, labour and birth and looking after your baby from 0 – 5 years. Visit www.babyworld.co.uk for more details.


Little Bird

Little Bird

Little Bird offers families great ideas and hand picked savings on days out, theatre shows, family breaks, kids activities, really fun and useful products and more, all with up to 80% off!  They have featured fantastic deals from The Science Museum, National Geographic for Kids, St Paul’s Cathedral, Horrible Histories, Butlins, Dora the Explorer, Riverford, Luxury Family Hotels, Reading Eggs, Lollibop Children's Festival and much more. Their family friendly deals and offers change weekly, so there's always lots to inspire and enjoy.  With handpicked competitions to enter, a weekly What’s On giving you tons of ideas on things to do with the kids, and a monthly newsletter packed to the brim with ideas and inspiration - join for FREE today and ENJOY FAMILY FUN FOR LESS at www.littlebird.co.uk or say hello at www.facebook.com/littlebirddeals



EcoOutfitters is a new and dynamic ethical and sustainable school clothing company set up by two mothers, passionate about improving the standards of school uniforms that our children spend so much time wearing. Unfortunately, most of school clothes are made from either a polycotton mix or plain polyester, which is essentially plastic - a substance derived directly from crude oil. These fabrics aren't sweat absorbent, don't allow the skin to breather, trapping heat, which can trigger rashes and aggravate skin conditions such as eczema. To address this concern, EcoOutfitters developed a range of school uniforms, which are ethically made, healthy, durable, sustainable, and practical too - all made from 100% pure organic cotton, certified by GOTS (Global Organic Textile Standards), which guarantees that the whole supply chain from field to the final product meets rigorous environmental and social standards.


Hearts & Minds


Manchester autism charity Hearts and Minds offers education support, advocacy, counselling, transition planning and advice to families whose children have been diagnosed with autism, as well as raising awareness and offering support. The big plan is to build a dedicated centre of education for autism in Manchester, backed by a €1 million fund-raising campaign, which includes sporting challenges and special events supported by celebrity patrons and families, an on-line shopping facility, plus a mobile phone recycling scheme that ANY FAMILY can use to obtain an iPad. This scheme is very popular with families of autistic children, for whom iPads can be very beneficial, as they can help with communication, learning, organisation, fine motor skills, relaxation and improving behaviour.

Humphrey's Corner


Sally Hunter launched 'Humphrey's Corner' - inspired by her own 3 children nearly 14 years ago! Humphrey's Corner has grown and grown, developing from a range of exquisite greetings cards into soft toys, clothes, baby furniture, feeding, figurines, calendars and more. Humphrey's Corner began a long term relationship with Mothercare and also launched in Australia and the USA (just like WO4!).



mumandworkingwww.mumandworking.co.uk is the parents' one stop website for all things work related!  We cover everything a job searcher would need to know including part time or full time employment vacancies, courses, business opportunities and franchises for parents throughout the UK! We've got a career solution for every parent looking for flexible work.  From setting up your own business to training for a new career, mumandworking can offer help and ideas: Killer CV Advice and templates to write your best CV and covering letter ever and practical tips for interview success.

We're also very proud to be running our Flexible Working Awards once again this year. These national awards reward & recognise the companies & individuals (mums and dads) who are shining examples of 'how flexible working works'.  If you'd like to get involved you can find out more here.


Glenn Curley Photography - Official Awards Photographer


Curley Photography is a dedicated husband and wife team and official 2014 WO4J Awards photographers. TheirCurley Photography work is varied and can range from black tie balls, charity and sports with everything in between. Their service is friendly and prompt and they know that no-one is really interested in the photographer, just what the photographer can deliver. "After all, it's you the client and your image that is what it is all about. We aim to deliver quality quickly." Based in Staffordshire but able to travel to almost any destination.

Boxman Media - Official Awards VideographerBoxman Media


Boxman Media  are a media company based in the Midlands. They handle everything from events, product launch and promotion, corporate videos, training videos and special occasions. You can also find Justin & Boxman Media on Facebook and Twitter.



‘Thank You' to our 2015 Prize & Goody Bag Partners

All Award Delegates receive a lovely Goody Bag and a selection of our Award Winners receive prizes very generously given to us by these lovely companies. 

Drumond Park
Humphrey's Corner
WOW Toys
 The Gro Company
 Owow Chocolates
 BEAR Nibbles
 Ohyo Bottles
 Milkshake magazine
Adventures in Wonderland


Smiggle, the world’s hottest stationery brand, was born in 2003. The ultimate creators of colourful, fun, fashion-forward stationery. The first Smiggle store opened in Melbourne, Australia and word spread fast about the bright pens, notebooks and gadgets that filled a tiny, but very special place.The product range is now bigger and better than ever, with the team at the Smiggle Design Lab drawing inspiration from all over the globe.



Drumond Park

Enthralling and hilarious is the best way to describe the many Drumond Park Games titles which constantly achieve high ratings in the UK’s Top Ten games listings. Think Number One Best-Selling adult games Articulate! and LOGO, Family games such as Rapidough and Shout! - and many highly popular children’s games like Articulate for Kids, Dino Bite, LOGO What Am I? and Magic Tooth Fairy. Stand by for many new releases this Autumn – a good game is a perfect purchase for those multi-generational gatherings over Christmas and the New Year. Watch out for brilliant new titles like Og on the Bog and Sshh! Don’t Wake Dad! for children, and a new LOGO game, LOGO Lite which provides hundreds of new cards to play with the original LOGO game - and is a totally new ‘big brands’ game in its own right! 



Humphrey's Corner
Humphrey's Corner is a range of exquisite greetings cards, soft toys, clothes, baby furniture, feeding, figurines, calendars, books and more. Thanks to our very good friends at Humphrey's Corner, some of our community winners will be taking with them a gorgeous range of Humphrey merchandise.



WOW Toys

British designed WOW Toys have been producing toys for young children with true 'WOW' appeal since 1997. We know what they love and what will keep them busy and every WOW toy has a cute personality and unique character all of its own just like your little one. Our toy vehicles, pushed by little hands leave a zero carbon footprint - no batteries required! Thanks to the toys’ clever designs, they whizz along with mechanical ‘push and go’ motors and trigger-pull propellers with many containing special features such as secret compartments and ‘magic’ buttons. To top it all, they are highly collectible as you can mix and match to build fun worlds. 



The Gro Company

We are thrilled to welcome The Gro Company as new prize partners of the What’s On 4 Junior Awards. The company specialises in innovative and safe childcare products, including sleepwear and travel accessories. The long-established retailer is a one-stop shop for safety-conscious parents, offering a range of products that have been specifically designed to provide comfort and peace of mind. The Gro Company’s online shopping outlet, The Gro Store, is kindly donating a prize bundle featuring a Gro-Hush, Gro-Egg, Gro Light and Grobag of choice – worth almost £100. The company regularly runs sales and offers discount on many of their sleepwear essentials, all of which can be found here




We are thrilled to welcome Bibetta as new prize partners of the What’s On 4 Junior Awards. The company specialises in making innovative childcare accessories to compliment everyday family life. Made in bright colours and decorated with fun nature prints the award winning product range includes UltraBibs™, Super Soft Dribble Bibs™ ,Roll 'n' Go™ Baby Changing Mats, Bottle insulators, Lunchbags, Swim/sports bag and useful Wetbags. All are made from Neoprene and other high performance fabrics making the products fun, comfortable to use and washable, ensuring they are popular with parents and kids alike. You can see their full product range at www.bibetta.com.


Owow Chocolates

We are very grateful to Owow Chocolates for making very special Awards-themed mints!  Whether you’re buying a unique personal gift for a loved one or an exciting corporate goodie with a difference, Owow Chocolates will spark conversation and leave you (and your customers and friends) with a long lasting memory on more than just your taste buds.



BEAR Nibbles 

At BEAR we like things as nature intended. Our fruit snacks are made from pure fruit and absolutely nothing else, and we’ve also just launched into kids’ cereal as well. Look out for new BEAR ‘Alphabites’ in stores now - the UK’s first cereal made especially for children, with just six simple ingredients and absolutely no added sugar or salt. Grrr.

Find out more at www.bearnibbles.co.uk or give us a growl on Facebook!

Ohyo Bottles

Ohyo is the Collapsabottle. Extended, it holds 500ml and when empty squishes down into a pocket. Ohyo poses no threat to the planet...in fact, it saves money and avoids the need to buy wasteful bottled water. Fill an Ohyo just twice with tap water and it’s carbon neutral! To make doubly sure it does you no harm it’s made in Sheffield and BPA-free. Visit www.ohyo.me.




KD UK is the new trading name of InspirationWorks (UK) Ltd. The company launched in 2005 and is widely recognised as an expert developer and distributor of licensed electronic learning products in the UK. KD UK offers products mainly for pre-school children, which have been created to make learning fun. Many innovative designs are developed under licence for some of the UKs favourite children's characters including Peppa Pig, Thomas & Friends, Fireman Sam, Disney Princess, Ben & Holly, In the Night Garden and more. The firm also offers its own-brand line, Tech Too, which is hugely popular, as well as the leading children's Android tablet, Kurio. The company has won a raft of awards for its products. Visit online at www.kdplanet.com/uk.



Milkshake Magazine

Milkshake! magazine is the most exciting magazine for pre-school children around! Starring Derek, Kemi, Jen and all the Milkshake! presenters, along with favourite characters from the programme's glittering line up – including Peppa Pig, Fireman Sam, Ben & Holly’s Little Kingdom and Little Princess plus introducing new shows and characters, too. Every issue is packed with stories, games, puzzles, colouring, competitions and activities for creative and imaginative learning, reflecting all the fun of Channel 5's award-winning, daily children's strand. Published by Signature Publishing, Milkshake! magazine is sold monthly at all good retailers.



Adventures in Wonderland

Adventures in Wonderland at The Vaults in London is a fun-filled family adventure for 5 to 10 year olds. Alice is missing in Wonderland, and it’s up to you to find her. Tumble with the Tweedle twins; follow the White Rabbit and take Tea with the Hatter and the Maddest Tea Party! Join all of Lewis Carroll’s beloved characters in this unique and unforgettable experience that truly brings to life one of the most celebrated pieces of children’s literature of all time.

2016 Partnership Opportunities

What’s On 4 hold these awards to encourage good practice, reward innovation, further raise standards and generate awareness of our fabulous activities and classes and those individual experts involved who make such a difference to so many parents and children across the UK!

By being part of our Spectacular 10th Anniversary 2016 Awards you can reach over 1 million parents across the UK and showcase your company and brand.

Want to be involved? 

Contact us for further details!