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Our 2014 What's On 4 Junior Awards celebrate the very best kid's activity providers in the UK, Ireland and Australia.

Our 8th National Annual Awards will reward, celebrate and recognise those companies,organisations and individuals providing the very best activities, classes, days out and parties for young families and children across the UK.

We are pleased to announce that the 2014 Junior Awards will be held in association with Drayton Manor Hotel & Theme Park and we are looking forward to hosting the 2014 Awards Ceremony at this fantastic family-friendly venue on Friday 20th June 2014. Click here for more details regarding the Drayton Manor Hotel and Theme Park.

We are delighted that our Awards will be hosted once again by the lovely Lucy Piper. Lucy has hosted major parenting and fashion events in UK and the USA and has appeared on TV including Sky and The Baby Channel. Lucy is also a mum and therefore really understands the importance of getting out and about with little ones and the difference classes and group activities make to parent's lives! She is a real star and her professionalism and warmth goes to make the ceremony extra special!

Each year gets bigger and better!! In 2013, circa 80,000 votes and over 6,000 nominations were received!! Such a fantastic response from the UK's parents who want to reward those providers who have made such a different to their - and their children's - lives!

And if you are interested in becoming a sponsor of our Awards in 2014, then click here for more information!


Our 2014 Award Categories

There are 22 Awards categories in the 2014 representing the range of activities provided for babies, children and parents across the UK. This year we have also introduced a very special award to recognise the "Most Outstanding Special Educational Activity Provider or Support Group".

Nominations are now open - and there is a chance to win 2 VIP tickets to attend the glittering, champagne Awards Ceremony at the fabulous Drayton Manor Hotel for all those who vote or nominate!

Best Pre/Post Natal Activity - Sponsored by

Best National Baby & Toddler Development Activity (newborn to 2 years)

Best National Pre-schooler Development Activity (2 to 5 years)

Best Local Activity for the Under 5s  

Most Outstanding Committee Led Pre-School - Sponsored by Humphrey's Corner

Most Outstanding Baby and Toddler Group

Most Outstanding Activity Leader for the Under 5s - South* - Sponsored by The Hotel Nanny

Most Outstanding Activity Leader for the Under 5s - West & Wales*

Most Outstanding Activity Leader for the Under 5s - East*

Most Outstanding Activity Leader for the Under 5s - Northern Ireland & Scotland*

Most Outstanding Activity Leader for the Under 5s – Nationwide

Best National Activity for children aged 5 to 12 - Sponsored by Little Bird 

Best Local Activity for children aged 5 to 12

Most Outstanding Activity Leader for children aged 5 to 12

Best After School or Breakfast Club - sponsored by BabyExpo Baby Shows

Best New Activity for Children 

Most Outstanding Community Group Volunteer for children or families

Most Outstanding Special Educational Activity Provider or Support Group - Sponsored by Hearts & Minds

Best Children's Party Entertainment 

Best Children's Party Supplier 

Best Family Day Out - Sponsored by Drayton Manor Hotel

Best Exported Activity for Children

* Regional Category Breakdown as follows - South inc South east, South west & London, East inc East Anglia, East Midlands, NE and Yorkshire & Humberside, West inc west midlands, NW & Wales.

Click here for full terms & conditions.




‘Thank You' to our Awards Sponsors

Drayton Manor Hotel

The 4-star Drayton Manor Hotel is set in a unique location amongst 280 acres of lakes and parkland that was once the home of Sir Robert Peel. It is also a moment away from Drayton Manor Park, home of Thomas Land and Drayton Manor Zoo. Drayton Manor Hotel’s well appointed guestrooms offer several room types to suit your needs including spacious executive rooms, interconnecting family rooms, our 3 majestic Presidential rooms, with all the comforts you could want and of course their Thomas & Friends themed family rooms.

The Hotel Nanny

The Hotel Nanny provides guests of exclusive hotels with high-end nanny services. Their packages are flexible to accommodate individual requirements and all of their nannies go through a rigorous interview process as well as in-house training before they are represented by The Hotel Nanny. Their childcare packages allow guests to enjoy the best of both worlds – time away as a family along with that all-important ‘together time’ for couples. Whether it be to indulge in the fine dining hotel restaurant, enjoy the facilities, attend a wedding reception or business meeting, The Hotel Nanny clients have the piece of mind that their childcare is of the highest standard. The Hotel Nanny service is frequently used by parents and grandparents, wedding planners and corporate event managers and because they work exclusively with only a select group of luxury hotels the clients know that the service is truly impeccable from start to finish. and Glam Media

We are once again pleased to be working with babyworld as Official Media Partner of the WO4J Awards. Since July 2003 babyworld has been an a passionate and dedicated team of people who have worked to bring advice, support and information to pregnant women and new parents. We believe that being a parent is one of the most important jobs that we will ever do and that information and a thriving community should be available to parents 24/7. Babyworld is committed to bringing you essential, up to date information and support that is in tune with the needs of today’s parents. We do this by focusing on providing information from trying for a baby, your pregnancy, labour and birth and looking after your baby from 0 – 5 years. Visit for more details.


Little Bird

Little Bird offers families great ideas and hand picked savings on days out, theatre shows, family breaks, kids activities, really fun and useful products and more, all with up to 80% off!  They have featured fantastic deals from The Science Museum, National Geographic for Kids, St Paul’s Cathedral, Horrible Histories, Butlins, Dora the Explorer, Riverford, Luxury Family Hotels, Reading Eggs, Lollibop Children's Festival and much more. Their family friendly deals and offers change weekly, so there's always lots to inspire and enjoy.  With handpicked competitions to enter, a weekly What’s On giving you tons of ideas on things to do with the kids, and a monthly newsletter packed to the brim with ideas and inspiration - join for FREE today and ENJOY FAMILY FUN FOR LESS at or say hello at


Hearts & Minds

Manchester autism charity Hearts and Minds offers education support, advocacy, counselling, transition planning and advice to families whose children have been diagnosed with autism, as well as raising awareness and offering support. The big plan is to build a dedicated centre of education for autism in Manchester, backed by a €1 million fund-raising campaign, which includes sporting challenges and special events supported by celebrity patrons and families, an on-line shopping facility, plus a mobile phone recycling scheme that ANY FAMILY can use to obtain an iPad. This scheme is very popular with families of autistic children, for whom iPads can be very beneficial, as they can help with communication, learning, organisation, fine motor skills, relaxation and improving behaviour.

Humphrey's Corner

Sally Hunter launched 'Humphrey's Corner' - inspired by her own 3 children nearly 14 years ago! Humphrey's Corner has grown and grown, developing from a range of exquisite greetings cards into soft toys, clothes, baby furniture, feeding, figurines, calendars and more. Humphrey's Corner began a long term relationship with Mothercare and also launched in Australia and the USA (just like WO4!).


BabyExpoUK Baby Show and Family Fun Day

BabyExpo – The South Coast’s Biggest and Brightest BabyShow and Family Day will be coming to Reading, Berkshire in 2014!  Meet parenting experts from TV and get expert advice from midwives and The NCT! BabyExpo supports Chestnut Tree House Children's Hospice - for more see

Baby-planners, parents-to-be and young families from throughout the Region and beyond can look forward to an informative and fun-filled day with expert pregnancy and parenting advice, a fabulous entertainment line-up, 100’s of exhibitors from pre-conception to primary, fantastic show deals and promotions, £1000’s of baby show prizes, face painters, play-zones, bouncy-castles, festival catering and stalls and much more.


‘Thank You' to our Prize Sponsors

A selection of our award winners receive prizes very generously given to us by these lovely companies.


Humphrey's Corner

Humphrey's Corner is a range of exquisite greetings cards, soft toys, clothes, baby furniture, feeding, figurines, calendars, books and more. Thanks to our very good friends at Humphrey's Corner, some of our community winners will be taking with them a gorgeous range of Humphrey merchandise to include adorable, cuddly Humphrey, Lottie and Baby Jack toys, Baby Daisy and Baby Jack Beanies and a range of fabulous Humphrey story books. Subject to availability we have also been told by Humphrey that he may pay a visit to one of our special winners!


Snooze Shade

Snooze Shade - sun and sleep shades for babies on-the-go.   Britain's best-selling range of sunshades and baby sleep aids for your pram, buggy or pu
shchair. All SnoozeShades provide high level sun protection and help babies sleep on-the-go. They also protect baby from insects, light rain, wind and chill. "It's the best baby product I have ever bought. A must for travelling."  For more on Snooze Shade just click here



Mumma Fly

Mumma Fly was created by Helen Thomson after the birth of her son in 2009 and as a response to her own frustrations during pregnancy. Helen was keen to maintain an active lifestyle but couldn’t find sports clothing that were both comfortable and passed the ‘cool-proof’ test.  For more on Mumma Fly click here.



Our 2013 Award Winners


Download 2013 Award Photos and Slideshow 

2014 Sponsorship Opportunities


What’s On 4 is holding these awards to encourage good practice, reward innovation, further raise standards and generate awareness of our fabulous activities and classes and those individual experts involved who make such a difference to so many parents and children across the UK!

By being part of our 2014 Awards you can reach over 1 million parents across the UK and showcase your company and brand.

If you would like to be part of encouraging good practice in children’s activities across the UK and support our 2014 Awards then we’d love to hear from you.

Contact us for further details!

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