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Advertisers Survey - The Verdict!
Thank you very much to everyone that took the time to respond to our advertisers survey. We have read every single completed survey and wanted to let you know the overall results and what actions we have taken following your feedback.
We ran a survey open to all our advertisers from end of July to end of September 2007. 115 advertisers responded during this time and the following is a summary of our interpretation of the survey responses.
We found it useful to compare responses based on how long listings had been on WO4LO and does seem to indicate that advertisers that have stayed with us are very happy with all aspects of WO4LO.
| Advertisers < 1 year | Advertisers >1 year | |
| Either satisfied or extremely satisfied with WO4LO | 84% | 95% |
| Contacted by someone quoting WO4LO | 57% | 84% |
| Better than similar websites | 50% | 84% |
| Logon to their account at least every 6 months | 86% | 90% |
| Contact with customer services rated excellent | 96% | 100% |
| Would probably renew | 86% | 100% |
| Would recommend to a friend or colleague | 96% | 100% |
And some of the feedback we have received:
"The website has been invaluable to us as a new business. We have been able to update listings immediately and add new sessions and venues as we have expanded."
"More than 80% of my enquiries for my new business have come from WO4LO so far and I cannot compliment the site enough - it's fantastic and I tell everyone I know about it - a great one stop shop search facility and advice in forums too. Everything a mother / carer / business could want! Long live WO4LO!!!"
"The website is one of the best. I have no problems telling people how good it is."
"Always very professional and I like the fact that you seem so active with your promotion So many thanks for your great service!"
So what have we done to improve WO4LO following your feedback:
- Made it clearer what advanced search actually gives you with a little note under the advanced search link in the main search box
- Increased our advertising spend on Google to boost visitor numbers and added some regional adverts to increase visitor numbers is our newer areas such as Scotland, the North and SW England.
- Introduced our Mums' Network to further promote our website
- Added more competitions so visitors came back often
- Introduced Watson our new WO4LO mascot to add more fun to the site and something for the little ones to enjoy so encouraging repeat visits
Click here if you would like to read more about the findings of the visitor's survey
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